Coworking areas prepping to capture firms, workers leaving traditional offices
Coworking spaces that have spent the past year fairly empty are hoping for new members as some smaller organizations consider trading traditional offices for flexible workspaces and individuals forced into long-term remote work look to get out of their homes.
But accommodating new members whose wants and needs have been changed by the pandemic means those co-working spaces must adjust their offerings.
Take Novel Coworking, where the company has just announced a rebranding to Expansive Workspace to emphasize a transition from coworking to shared-but-separate workspaces.
It’s a shift in thinking from, “How many desks can I fit in this space?” to, “How can I best use this space so it’s not a desk farm?” said Jake Hinson, an area sales and enterprise solution manager for Novel Coworking.
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